The Ins and Outs of the Music Industry Essay - 1886 Words

I propose that all unsigned rising artist should target the business side of the music industry to be successful in the entertainment business because it allows the artist to be taken seriously and make solid connections that can further his/her career. Learning the works of the music industry also enables a new artist to be further successful and profitable. Recent studies show that most new artists without professional representation and a business mindset have a slimmer chance in getting signed to major or independent labels (Lowry, 2011). Overall, the specific change needed is that unsigned artists should be concentrating on their careers as professionals and not amateurs, thus focusing on the ins and outs of the music business and†¦show more content†¦To put it differently, Malcolm Gladwell mentions in his book The Tipping Point, the theory of The Law of the Few, which consist of connectors, mavens, and salesmen. In this particular topic an artist manager would be considered a Maven, Connectors would be the label head or person signing your contract, and salesmen would be promoters and marketing directors. Following this through, take pop phenomenon, Justin Beiber, for instance; Justin was found on YouTube by Atlanta based manager, Scooter Braun (Kaufman, 2010). As stated by Gladwell, â€Å"Mavens are people who have a strong compulsion to help others† (69). A manager in music is somewhat similar; a manager’s job is to handle the business of an artist, making sure the labels are doing their job and helps the artist keep their focus on music (About.com: Music Careers). Continuing on, manager Scooter Braun insisted on meeting the soon to be pop sensation, so he set up a meeting with Justin and his mom where Justin would have then accidentally run into RB superstar Usher (Kaufman, 2010). Usher, in this case would be referred to as the connector, an individual who has many ties in many realms and act as the passage between them . Ushers role would be connector since he landed Justin a professional deal and formed a joint-venture label with Braun and Antonio L.A. Reid, theShow MoreRelatedMy Passion For Music And The Music Industry1232 Words   |  5 Pagesa passion for music and the music industry, and my parents and I both knew that I was not going for school, unless it was for something music related. The music industry is such a broad category and there are so many moving parts within this sector. I chose music promotion for my career project, because it would allow me to go in and out of different departments within the music industry, along being able to work alongside creative individuals for artists. Pursuing a career in music promotion wouldRead MoreUp On Downloading798 Words   |  4 PagesAbberger  1 English  111  03B 04  Sept.  2013 Is  the  Music  Industry  in  a  Crisis? In  Elaine’s  McArdle’s  essay  Ã¢â‚¬Å"Up  on  downloading,†Ã‚  three  Harvard  Law  school Professors  William  Fisher  III,  Charles  Nesson  and  Jonathan  Zittrain  come  together  to discuss  solutions  for  illegal  downloading  of  music.  Ã‚  Ã‚  Ã‚  In  this  essay,the  music  industry claims  it  has  a  money  crisis.  (McArdle  1)  Ã‚  Ã‚  I  think  Ã‚  perhaps  it  is  Ã‚  really  a  Ã‚  marketing  and a  technology  issue.  Ã‚  The  music  industry  has  so  many  more  resources  now  then  it  has   ever  had  in  the  pastRead MoreThe Freeloaders, by Megan McArdle: Article Analysis on Illegal Music Download1035 Words   |  5 Pagesthink about free music downloading? Do you think it should be allowed or not? The article entitled â€Å"The Freeloaders,† written by Megan McArdle, is based on the issue that many people are sharing and downloading music files for free, and that many people accept this behavior. It is also based on how the music file-sharing is affecting the success of music industry negatively. While McArdle is persuasive when she claims that music file-sharing is not benefiting the music industry and the entertainmentRead More Piracy of Digitized Music Essay1016 Words   |  5 PagesThe music industry has developed in a series of technological advances, from the development of vinyl to the digitization of music and the creation of formats such as compact disc (CD), digital audiotape, and minidisk (Leyshon 2001). Although the digitized music fa cilitates consumers, it causes the appearance of piracy and the drop of sales. The subject of piracy has occurred for a certain period. 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